Selasa, 29 Desember 2009

Prestigious Car Showrooms - From Lamborghini to BMW Dealerships

Car showrooms tend to be impressive, be it Ford dealerships in London, BMW dealerships in Glasgow or Jaguar dealers in Cardiff. But some dealerships have not only made their showrooms into glamorous spaces but have also selected excellent geographical spots, where many passers by will see their high octane machines of desire. So what makes a truly impressive showroom?

In the UK some of us might recall sitting on a bus in Park Lane or walking along Mayfair and being struck by spacious showrooms with sparkling examples of the motor industry's finest cars. Of course it's not only the financially draining Ferraris and Aston Martins that find their way to the capital's most desirable thoroughfare - Mini, Audi and BMW dealerships have also successfully pitched their wares here.

The more well heeled among us may have actually been in one of these showrooms - be it eying up a Ferrari or thinking of something more modest in one of the Mini or BMW dealerships. Despite the economic downturn, these showrooms remain popular among the Kensington and Chelsea elite, out looking for their next tractor - or possibly combine harvester. Of course, you rarely see an actual farmer in these places.

If you really want to see where the cash rich go to find their wheels, try Old Brompton Road where the impressive Lamborghini showroom is located. Opened in 2003, it has been designed and built to exacting Lamborghini standards and is in fact the exclusive UK importer of this fabulous Italian brand. Even in times of recession it could be argued that the high net worth customer targeted by such automakers is still around - to a degree. But news last December that Aston Martin was to cut a third of its workforce perhaps suggests otherwise.

Even more affordable brands such as those proffered by Mini or BMW dealerships have been adversely affected, but will perhaps fare well when the economic upturn comes - because consumers are more likely to walk with a BMW than run with a Bugatti. But whatever the brand, showrooms invariably share the same basic themes of wide open spaces, clean and ultra-modern. Immaculate environments in which to persuade you and I to make that final decision - and buy a brand new car.

Whether we're sauntering round Vauxhall showrooms or a BMW dealerships, it's difficult not to be impressed - not only by the shiny new models in red, blue or green - but by the whole atmosphere and experience of finding oneself in such a space.

The meccas of glass and metal along the UK's finest avenues are not simply a reason for us to go green with envy - they give us a glimpse of these beautifully designed autos. And, after all, isn't that the point of these machines - to impress the passerby? The car is for us to look at, while the impressed expressions of passersby are for the lucky driver to enjoy!

For many of us these fantastic showrooms, with their beautifully designed lumps of metal alloy, rubber and leather will remain distant objects of desire. Showrooms across the land, from BMW dealerships to Ferrari super-dealers seem to promise a glittering future. What was simply a way to get from A to B to some, becomes a potent symbol of financial success - and more importantly, fun!

By Shaun Parker

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